A bright, feminine pink gloss with a silky, high-shine finish.

Soft Khem is your flirty, Barbie-pink moment — smooth, glossy, and unapologetically pretty. This shade pops on every skin tone and adds a soft-girl glow to any look, from casual cute to full glam. Lightweight, hydrating, and never sticky.

Perfect For: soft-girl looks, statement pink lips, selfies, girls’ nights, holiday glam.